It acquired weight loss brand SlimFast in 2000 but the company spiraled downward until Unilever eventually unloaded the brand to venture capital firm Kainos Capital. Unilever has dabbled in supplements before, though it has never been the company’s forte. “OLLY is a strong, innovative brand in the fast-growing health and wellbeing space, and nicely complements our businesses in Beauty & Personal Care and Foods & Refreshment,” she said. Olly’s combination of product offerings, from a protein snack to beauty supplements, made it a good fit for Unilever, according to Sourry. ![]() Last year, Olly grew its portfolio to include more functional food options with protein powders (it now has seven) and protein bars (six circular-shaped bars in different flavors). It has nine multivitamins and 12 ‘Wellness Boosts,’ which are gummies with positionings such as sleep, energy, focus, and three for beauty-from-within (Undeniable Beauty, Vibrant Skin, Flawless Complexion). It now has 21 gummy supplements positioned for different outcomes. We wanted to go into all of these other spaces.” “Up until that time it was really just multi, and maybe fiber. “What we had to do early on is push our manufacturing partners to really innovate,” Harrington told us in 2017. Ryan and Harrington shook up the supplement space by delivering gummies that go beyond multivitamins. According to Harrington’s LinkedIn, he remains listed as the company’s co-founder. Ryan is staying on as chief growth officer, according to Unilever’s press release, with the key task of “exploring further opportunities in the health and wellbeing area.” Olly’s current COO Gerry Chesser will take on the role of CEO. Eric Ryan, the entrepreneur behind household cleaning products brand Method, co-founded Olly in 2015 with business partner Brad Harrington who had worked as the chief marketing officer for nutrition company Shaklee. ![]() “OLLY’s focus on making nutrition delightfully easy aligns closely with Unilever values and our continued commitment to improving people’s wellbeing,” Amanda Sourry, president of Unilever North America, said in a press release.įinancial details of the deal were not disclosed.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |